Re: Did Borden's have any dairy operations in Canada outside of the province of Ontario?
Check out the Borden tree on the Quebec Dairy site. Jean-Guy Comtois or Robert Benoit can probably best update on Borden's in Quebec.http://laiteriesduquebec.com/frames3an.htm
The purchase of Drimilk under City Dairy increased Borden's operations in Winnipeg.
The Reindeer plant in Truro was one of the oldest exisitng in North America along with St Charles Ingersoll and CMP Brownsville in Ontario.
A book called The River of Milk put out by Bordens Canada in 1949 also covers the early Borden Years if you are lucky enough to find a copy.
Elsie was a Canadian idea but don't let the US folks in on that one as everyone knows the US is the centre of the universe.
Pg.28 River of Milk :
To Canada belongs part of the credit for Elsie as we know her today. First let's get to the birth of the Elsie saga.
The great experiment began in 1936 in what was then considered the toughest trying ground of all — the medical journals. Caricature cows were introduced into medical publication ads. Elsie appeared three times. Response was such that doctors asked for hundreds of extra proofs.
This brought a natural transition — the wider use of Elsie in general Borden advertising and that, in turn, led to her appearance, in effigy, at the World's Fair.
The Borden Company had interviewed 500 young women and had selected a group of them for training as staff representatives in the exhibit information booth which Borden's planned to operate.
After training, they knew more details about phases of Borden's products than 90 per cent of all Borden people, including the executives, and were ready and eager to answer any questions. One of them was a Canadian representative, Miss Shirley Brydon, later Mrs. Baker and now living in East Africa.
A month after the fair opened, Borden's analyzed the questions the public had put to the information booth staff. About 20 per cent were about milk or Borden's. Another 20 per cent were "Where's the Ladies' Room? The remaining 60 per cent were "Where's Elsie?"
It was Canada's Miss Brydon who suggested to a Canadian execu¬tive that a live cow was needed to portray Elsie. He put her in touch with Stuart Peabody, U.S. Director of Advertising, and the live Elsie just naturally followed.
Out of 150 cows at the exhibit, the best-looking was chosen as Elsie. A green blanket with "Elsie" embroidered on it was made, and twice a day Elsie was on display for all the fair to see. Seven and three-quarter million people visited her.
Elsie's boudoir was a 1940 creation of Monte Sohn, now the manager of Elsie Enterprises, Inc. A seven-year old Jersey, whose registered name was "You'll Do Lobelia", played the role of Elsie. Elmer came into the family to fill the vacancy left at the 1940 World's Fair when Elsie went to Hollywood to play "Buttercup" in the movie "Little Men." While she was there, Beulah was born.
And so the Elsie legend grew. Beauregard, the youngest mem-ber of the family, joined Elsie, Elmer and Beulah in 1947.