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Borden's Dairy Canada?

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Borden's Dairy Canada?

Postby Milkman » Tue Jan 15, 2013 10:45 am

Dairtor wrote:All my information indicates that the takeover of Borden's Dairy division by Silverwood's didn't happen until March 1,1980. I have the letters that both issued to their customer base on Feb 29 advising of the change to Silverwoods, one signed by Bordens president Gerald Ray and the Silverwoods issued from the office of Eric Findlay as president.


Do you know where Borden's Dairy Canada was headquartered at the time? Do you know where the company's main Ontario dairy processing plants were located? I know Borden's had operations in Ottawa, Hamilton, London, Niagara Falls and perhaps Toronto but I don't have any inkling as to which would have been the company's headquarters and biggest plant. I know Borden's also had a plant in Ingersoll until at least the late seventies where condensed milk among other products was produced.

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:?:
Last edited by Milkman on Fri Jan 18, 2013 2:05 pm, edited 1 time in total.
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Re: Borden's Dairy Canada?

Postby Dairtor » Wed Jan 16, 2013 9:04 pm

The headquarters was at 1275 Lawrence Ave E, Don Mills.
I find the pre Borden players that became Bordens and the 1930's expansions and takeovers much more interesting.
By the 60's they were competing with Weston and by the 70's the competion was Beatrice. By the mid 80's it was all about consolidation and downsizing.
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Re: Borden's Dairy Canada?

Postby BriarHillDairy » Wed Jan 16, 2013 11:31 pm

Borden's head office was in Toronto and they had plants all over the province but by the late sixties they were only processing fluid milk in Toronto, Ottawa and London. They had branches in Niagara Falls (Niagara Rainbow Divison), Hamilton, Brantford (former Terrace Hill Dairy), Windsor and Orillia (I think this was once Hurl's) They had industrial plants in Ingersoll, Tillsonburg where they made KLIM powdered whole milk and Kemptville plus an Ice Cream plant in Belmont. I know of two receiving stations that they once operated in Hickson and Renton. Many of the buildings remain.
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Re: Borden's Dairy Canada?

Postby Dairtor » Thu Jan 17, 2013 8:22 pm

Re Borden's Dairy Orillia
Borden's Dairy in Orillia was the former Beer's Dairy location. Jack Hurl's family of Hurl's Dairy did not sell sell until 1967. Both buildings still exist on Colborne and West Street.

Jonas F Beers established Beer’s Dairy Orillia in 1939. The dairy was constructed onto the family homestead at 92 Colborne Street East, Orillia. Andrew Beers worked there as a delivery driver of horses. Percy Beers was route manager, Audrey Beers worked in the office, and Kenneth Beers worked in the plant and later became salesman. The family dairy was sold in 1950 to Clayton Baker who became both owner and operations manager. The purchased company was re-named "The Beers Dairy Ltd.” Clayton Baker had previously purchased the Maple Leaf Dairy, Stouffville in 1928 and operated the Maple leaf Dairy until its closing it in 1945. In May of 1956 Mr. Baker retired from Beers and the dairy was sold to the Borden Company. The dairy’s ice cream division was expanded and consolidated in the Borden operations. The dairy continued to operate on this corner until its closing in 1981.
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Re: Borden's Dairy Canada?

Postby Milkman » Fri Jan 18, 2013 2:44 pm

Borden's was the best known dairy name brand across North America up until the eighties. National advertising campaigns earlier in the century had made Elsie the Cow a much beloved icon:

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But the Borden Company had already become a corporate conglomerate early in the twentieth century. By the fifties the Borden Company had swallowed up the makers of Cracker Jack, Wise's Potato Chips, Campfire Marshmallows, ReaLemon, Bama jelly and Wyler's bouillon and was also heavily involved in the making of Elmer Glue and all manner of industrial adhesives. The adhesives led to plastics, resins, fertilizers and 7% of all the PVC produced in the States by 1961. Expansion into whatever continued through the eighties until a Borden Company far removed from its roots and saddled with an unmanageable debt load was bought by Kohlberg Kravis Roberts in 1995. So Borden's thus became just another case history of overexpansion leading to the demise of a ounce proud company. Sad.

Most of the Borden/Elsie trademarks are now owned by IBE of Switzerland! In the States the Borden dairy brands are currently used by both Grupo Lala, as Borden Milk Products, and Dean Foods so Borden's milk continues to be marketed throughout much of the States.

Borden's also once operated a chain of ice cream stores in the States but only a single locally owned location in Lafayette, Louisiana remains:

Image

:(
Last edited by Milkman on Fri Jan 18, 2013 2:55 pm, edited 2 times in total.
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Re: Borden's Dairy Canada?

Postby Milkman » Fri Jan 18, 2013 2:51 pm

BriarHillDairy wrote:Borden's head office was in Toronto and they had plants all over the province but by the late sixties they were only processing fluid milk in Toronto, Ottawa and London. They had branches in Niagara Falls (Niagara Rainbow Divison), Hamilton, Brantford (former Terrace Hill Dairy), Windsor and Orillia.


Did Borden's have any dairy operations in Canada outside of the province of Ontario? If so, did Silverwood's acquire these as well in 1980, or sooner?

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Re: Borden's Dairy Canada?

Postby Dairtor » Fri Jan 18, 2013 6:42 pm

Re: Did Borden's have any dairy operations in Canada outside of the province of Ontario?

Check out the Borden tree on the Quebec Dairy site. Jean-Guy Comtois or Robert Benoit can probably best update on Borden's in Quebec.
http://laiteriesduquebec.com/frames3an.htm

The purchase of Drimilk under City Dairy increased Borden's operations in Winnipeg.

The Reindeer plant in Truro was one of the oldest exisitng in North America along with St Charles Ingersoll and CMP Brownsville in Ontario.

A book called The River of Milk put out by Bordens Canada in 1949 also covers the early Borden Years if you are lucky enough to find a copy.

Elsie was a Canadian idea but don't let the US folks in on that one as everyone knows the US is the centre of the universe.
Pg.28 River of Milk :
To Canada belongs part of the credit for Elsie as we know her today. First let's get to the birth of the Elsie saga.
The great experiment began in 1936 in what was then considered the toughest trying ground of all — the medical journals. Caricature cows were introduced into medical publication ads. Elsie appeared three times. Response was such that doctors asked for hundreds of extra proofs.
This brought a natural transition — the wider use of Elsie in general Borden advertising and that, in turn, led to her appearance, in effigy, at the World's Fair.
The Borden Company had interviewed 500 young women and had selected a group of them for training as staff representatives in the exhibit information booth which Borden's planned to operate.
After training, they knew more details about phases of Borden's products than 90 per cent of all Borden people, including the executives, and were ready and eager to answer any questions. One of them was a Canadian representative, Miss Shirley Brydon, later Mrs. Baker and now living in East Africa.
A month after the fair opened, Borden's analyzed the questions the public had put to the information booth staff. About 20 per cent were about milk or Borden's. Another 20 per cent were "Where's the Ladies' Room? The remaining 60 per cent were "Where's Elsie?"
It was Canada's Miss Brydon who suggested to a Canadian execu¬tive that a live cow was needed to portray Elsie. He put her in touch with Stuart Peabody, U.S. Director of Advertising, and the live Elsie just naturally followed.
Out of 150 cows at the exhibit, the best-looking was chosen as Elsie. A green blanket with "Elsie" embroidered on it was made, and twice a day Elsie was on display for all the fair to see. Seven and three-quarter million people visited her.
Elsie's boudoir was a 1940 creation of Monte Sohn, now the manager of Elsie Enterprises, Inc. A seven-year old Jersey, whose registered name was "You'll Do Lobelia", played the role of Elsie. Elmer came into the family to fill the vacancy left at the 1940 World's Fair when Elsie went to Hollywood to play "Buttercup" in the movie "Little Men." While she was there, Beulah was born.
And so the Elsie legend grew. Beauregard, the youngest mem-ber of the family, joined Elsie, Elmer and Beulah in 1947.
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Re: Borden's Dairy Canada?

Postby Milkman » Sun Jan 20, 2013 1:51 pm

So then had Borden's already sold all of its dairy operations outside of the province Ontario before selling its remaining operations in Ontario to Silverwood's in 1980?

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Re: Borden's Dairy Canada?

Postby Dairtor » Sun Jan 20, 2013 2:46 pm

Re So then had Borden's already sold all of its dairy operations outside of the province Ontario

BC Milk Condencing Company closed in 1947.
Halls Ltd of Manitoba became part of Canada Packers in the mid 50's.
The Quebec operations of Bordens and JJ Joubert became part of Agropour in 1976.
Reindeer Condenced Milk Truro NS - I need to research.
Silverwoods bought the Ontario operations on Feb 29 1980.

See small Toronto Star article.
Image

Small Globe article
Image
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Re: Borden's Dairy Canada?

Postby Milkman » Thu Jan 24, 2013 11:28 am

Dairtor wrote:Elsie was a Canadian idea but don't let the US folks in on that one as everyone knows the US is the centre of the universe.

Pg.28 River of Milk :

"To Canada belongs part of the credit for Elsie as we know her today...."


Here's Elsie:

Image

And here she is at a visit to the Canadian National Exhibition in 1941:

Image

8-)
Last edited by Milkman on Fri Jan 25, 2013 12:42 am, edited 1 time in total.
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